On 07 February, Guillaume Liebens will take on his role as Communications Director. He will be in charge of « defining, steering and implementing the company’s communications strategy, both internally and externally » and will head the Communications department.
Aged 34, he holds a DUT (technology degree) in Communication Networks and Services, a Bachelor’s degree in Foreign Languages, Literature and Cultural studies, and a Masters in Corporate Communication (EFAP Com). He began his career in 2009 as Marketing/Press Coordinator and later Communications/Marketing Manager for the MCS Group (Ma Chaine Sport /Altice Group). Beginning of 2016, SFR became the new brand name for the Altice TV channels that were previously split up among the MCS group and Guillaume moved on to become Communications Manager for the SFR Sports channels.